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A new look for Envers Glas, Lumson’s iconic airless glass jar



Recent off its success with the primary Envers, in 2022 Lumson took one other vital step by creating Envers Glas: the primary glass airless jar with a pouch. The subtle design mixed with the usage of glass, a noble, elegant materials and a legitimate different to plastic, confirms how luxurious, for the Italian firm, is synonymous with minimalism, performance, and aesthetic analysis.

In 2024, Lumson is making one other substantial leap ahead by launching a brand new model of Envers Glas. Remaining true to the rules of ’constructive luxurious’ and the entire parts that contributed to the success of the ’first’ Envers Glas, the brand new model ’appears to the long run with out betraying its previous’. Extra exactly, the silhouette has been revamped and the codecs expanded. Whereas the jar turns into extra streamlined, leading to a compact but elegant look, a 40mL format has been added to the present 50mL thus increasing the vary of functions.

Successfully catering to the wants of girls who favor jar merchandise for his or her skincare routine, Envers Glas ensures most safety of the formulation inside (due to the airless expertise with a pouch), is sensible to make use of, and ensures excessive product yield. Envers Glas, like all of Lumson’s airless merchandise, has additionally been designed with recycling and restoration in thoughts: as soon as the product has been used up, the glass and plastic elements may be separated and disposed of appropriately utilizing the proper recycling methodology. Final however not least: customization prospects. Envers Glas may be embellished each externally and internally with printing applied sciences various from display screen printing and sizzling stamping to metallization and inside lacquering, that completely define the contours of the bottle and emphasize the thickness, depth, and fantastic thing about the glass.

Airless and glass, a profitable combo

Whereas glass, one of the used supplies in cosmetics, provides the bundle a sure uniqueness and distinctive magnificence, airless expertise, because the time period suggests, protects the formulation from exterior brokers. An answer efficiently utilized in cosmetics, skincare, and even within the pharmaceutical world to the purpose the place the worldwide airless market which was valued at $4.9 billion in 2020 is estimated to succeed in $8.7 billion by 2032, with a CAGR of 4.9% (supply: alliedmarketresearch). In response to The Packaging Firm, the typical shelf lifetime of a product may be elevated by 15% or extra through the use of an airless system. These techniques additionally decrease waste with out compromising the integrity of the formulation inside. Undoubtedly, the rise in demand for status merchandise has solely revved up the demand for these sorts of options which improve the product’s premium picture.

Lately, there was rising curiosity in plastic alternate options and glass is one among them. The necessity for reusable and recyclable packaging has led to the market “rediscovering” glass, one of many oldest (it was invented 4000 years in the past) and most versatile supplies: it’s resistant, recyclable, and long-lasting over time, whereas additionally each elegant and refined. One other element to not be ignored is that it may be custom-made with varied results and decorations. If weight stays the largest impediment to a better use of glass, analysis has been centered on lowering weight to include greenhouse gasoline emissions in manufacturing, disposal, and even throughout the recycling part, and on the usage of post-consumer glass.

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