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ACT Beauty consolidates its beauty business with the acquisition of Lavay Paris



Lavay Paris’ business is organised around a B2C activity, with its private label mainly distributed in Canada, Switzerland and Dubai, and a B2B activity, with a portfolio of customers operating in the beauty sector for whom the company develops turnkey products via industrial partners. We are mainly interested in this private label business,” explains Julien Briand, ACT Magnificence’s Managing Director, interviewed by Premium Magnificence Information at Luxe Pack New York.

New Enterprise Unit

This new exterior progress deal closed originally of the yr, has enabled ACT Magnificence to additional strengthen its place within the magnificence sector with a real full-service supply. A brand new Magnificence BU has been created, headed by Amélie Jumel, who has dropped at the corporate greater than ten years of expertise in product improvement, regulatory compliance, high quality assurance and high quality management within the cosmetics sector.

Thanks to these new areas of expertise, ACT Beauty is strengthening its ability to offer turnkey products with reduced lead times, in full compliance with international standards and with reduced requirements in terms of minimum quantities – a major asset in winning over new customers,” stresses Julien Briand.

The Lille-based firm plans to develop its product providing, specifically, by addressing robust demand for magnificence equipment, complementary merchandise for Creation calendars and restricted editions.

ACT Magnificence additionally plans to create cosmetics ranges below the “Bien Faire” label, drawing on the experience of its earlier acquisition in eco-design and traceability. After having been utilized to the Group’s textile merchandise, the “Bien Faire” label is now being prolonged to magnificence equipment.

Robust ambitions in North America

With present gross sales of round EUR 18 million worldwide, ACT Magnificence goals to place itself as a key participant within the magnificence sector in Europe and North America. The corporate already has a subsidiary in america, its predominant export market.

The brands and major retail players in North America are fertile ground for the development of our new Cosmetics BU. The team dedicated to this unit, consisting of three people in 2024, with the support of ACT Beauty’s cross-functional teams, will work on designing ranges, sourcing primary packaging, and responding to customer briefs,” explains Julien Briand.

The brand new BU goals to attain gross sales of EUR 2 million by the top of 2024 and double this determine by 2025. The US market, with its robust demand for complete companies, is seen as a key driver of this progress.

The acquisition of Lavay Paris and the creation of the Cosmetics BU symbolize a serious strategic step in consolidating ACT Magnificence’s place as a full-service beauty supplier to the sweetness trade.

We are not only strengthening our cosmetics and beauty offering but also clarifying our positioning with brands and retailers in the sector. We aim to relieve our customers of the constraints of minimum order quantities, the famous MOQs, and to handle the management of regulatory compliance, a key service in the beauty sector,” concludes Julien Briand.

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