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Ad Touts Hannity, Greg Gutfeld – The Hollywood Reporter

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Fox Information is ready to kick off an on-air advertising and marketing marketing campaign to tout its new primetime lineup this morning, and it comes with a brand new tagline besides: “The right voices at the right time.”

It’s a play on phrases, after all, for the right-wing information channel, which had been searching for a everlasting primetime resolution after the ouster of Tucker Carlson in April.

And so the cable information channel introduced an overhaul of its primetime lineup final month, with sweeping adjustments that affected virtually each hour after 6 p.m.

Laura Ingraham (who the promo touts because the “#1 female host on cable news”) will abandon 10 p.m. and transfer to 7 p.m., kicking off the night opinion block; Jesse Watters will transfer from 7 p.m. to eight p.m.; Sean Hannity (who the promo touts because the “longest running primetime cable news host in TV history”) stays put at 9 p.m.; and Greg Gutfeld strikes to 10 p.m. from his 11 p.m. perch.

The brand new promo additionally provides brief teases into the model and focus of every hour, with Ingraham opining that “real Americans need to be heard,” Watters declaring that “we cover the stories nobody else will,” Hannity telling viewers that “I believe in faith, family, and the USA,” and Gutfeld quipping that his present is “this close to actual entertainment.”

The brand new lineup is uncommon in that it’s virtually an entire overhaul (solely Hannity will keep put), however is comprised of completely acquainted faces. Fox Information isn’t launching any new expertise right here, it’s in some ways taking part in it protected. Each Gutfeld and Watters have been veterans of the channel for years, however gained reputation due to the afternoon panel present The 5, which has lately change into Fox’s hottest hour many days.

Each will stay on that present for now.

The brand new advertising and marketing marketing campaign leans into the familiarity and longevity of its hosts, and appears aware of the cable information viewers, which skews older and values consistency.

The primetime promo is beneath.



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