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Aircos and Pascual open makeup innovation centre near Paris



To simplify the lives of our customers, we have created a unique site, which does not exist anywhere else”, explains Frédéric Lagacherie. “The challenge was not just to gain efficiency, by bringing together the innovation and customer support teams of the group’s two makeup entities: above all, we aimed to invent a new space to serve brands”, says the previous L’Oréal Group Industrial Equipments Sourcing Director, who joined Anjac Well being & Magnificence a 12 months in the past.

A Centre of excellence a stone’s throw from Paris

The brand new premises are positioned north of Paris, within the suburban metropolis of Clichy, which is able to quickly be linked to the Orly airport via a metro line that can cross the Paris conurbation from north to south.

The 1,400-m² website boasts not solely a showroom, but additionally two laboratories: one devoted to powders and the opposite to fluids and hot-cast merchandise. There’s additionally a collection of workstations with a complete capability of round 60 staff. Initially, it can rely 45 individuals, together with 25 within the laboratories and the regulatory division.

The Clichy innovation centre shall be immediately linked to the manufacturing websites, the place devoted groups shall be answerable for the industrialization of improvements.

A white glove service

For Frédéric Lagacherie, this initiative marks “the entry of Aircos and Pascual into a new era”. The Anjac Group’s two fast-growing make-up entities are aiming to construction their growth round three key areas: a novel buyer expertise, accelerated innovation, and flawless execution.

Our new innovation centre will help us offer our customers a novel makeup experience, a unique white glove service with bespoke developments just a few minutes from the centre of Paris”, he explains.

To fulfill the wants of a class that’s notably eager on new merchandise, the Centre was designed as an actual launch field, with a brand new NPD division and a cross-functional Innovation staff. “We have hired several new employees to beef up our research and speed up the development of new products”, provides Frédéric Lagacherie. Analysis on powder buildings shall be launched to create new textures and processes.

We work with market leaders, particularly on loose powders. Several powders, now best-sellers in Europe and North America – with shiny or matte finishes – are derived from Aircos research”, emphasizes Mélaine Lescop, Advertising & Communications Director of Aircos & Pascual.

Execution-wise, Aircos and Pascual are dedicated to security and compliance, specifically with strengthened microbiological experience, which is important since formulation include fewer and fewer conservatives. On the identical time, the groups have been working to reinforce the robustness of the availability chain, by consolidating Gross sales and Operations Planning, and increasing the scope of certifications.

Double-digit development and new capability

Along with the brand new Centre, Aircos and Pascual have scheduled a several-million-euro funding to extend their capability and purchase new applied sciences.

The Aircos website in Romorantin, in central France, and the Pascual Cosmétiques website in Ferrières-en-Brie, East of Paris, noticed their capacities boosted, respectively for powders, and fluids and hot-casting. Additionally, the Aircos website in Ardon, about two hours south of Paris, is ceasing its packaging exercise: its total manufacturing space is being transformed to make-up, so Aircos can triple its unfastened powder capability.

As for know-how, the groups have been focusing their efforts on the efficiency and sensoriality of unfastened and compact powders, in addition to on changing uncooked supplies comparable to talc or silica. As regards lipsticks, Pascual’s website within the East of Paris has one of many few chilly moulding machines utilizing detrimental temperatures that may assist produce progressive, pure formulations on a big scale.

These new investments ought to assist a development charge of 25 to 30% per 12 months and assist the Anjac group change into a benchmark within the make-up sector.

As a preview to the official inauguration of the Centre, the Aircos & Pascual Cosmétiques groups shall be presenting their very newest improvements on the MakeUp in Paris present, on Might 29-30, 2024.

One of the main areas of innovation remains skinification and hybridization, which consists in enhancing makeup with skincare actives or UV filters. For example, we will showcase versions of our Aquastick technology, which helps incorporate a high water content into solid formulas for a fresh effect, and use natural actives, such as floral waters. We will also be exhibiting formulas which were objectified with efficacy tests, in partnership with our scientific management and in line with our line of conduct: ’Science as Foundation, Emotion as Benefit’”, concludes Mélaine Lescop, Advertising & Communications Director, Aircos & Pascual Cosmétiques.

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