Connect with us

Beauty

Iberchem expands in South East Asia with new creative centre in Indonesia

Published

on


Perfume producer Iberchem is increasing its capabilities in South East Asia with a brand new artistic centre in Jakarta, Indonesia. The Croda’s subsidiary mentioned this new facility will permit to help the rising native demand.

Situated within the west space of the capital, within the Tokopedia Tower, the centre contains the exercise of each Iberchem and Scentium, the corporate flavour division. It options sampling and software labs in addition to testing cabins for private care and residential care merchandise. The brand new hub, which spans over 900 sqm, is residence to a just lately prolonged workforce of perfume technicians and specialists and counts on the full-time presence of a perfumer specialised out there. Administration, gross sales, and advertising groups may even be relocated within the new workplace whereas manufacturing and high quality management will stay within the Tangerang facility.

This new facility is a key achievement in our 2025 strategy to potentiate our activity in high-growth markets. It also demonstrates the importance and relevance of Indonesia for the company. This creative centre now puts us in a privileged position to further strengthen our long-term growth,” commented José Balibrea, Managing Director of Iberchem.

In line with Pierre Marchadier, Basic Supervisor at Iberchem, the brand new centre will present the corporate’s native workforce with extra agility to supply sooner responses to prospects on their perfume requests.

Iberchem opened its first facility in Indonesia in 2002, in Jakarta. With a inhabitants of over 270 million individuals, Indonesia is a high precedence marketplace for the Iberchem Group’s exercise.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *