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Imerys launches ImerCare 400D as a mattifying agent for lipsticks



At in-cosmetics International from 16-18 April 2024 in Paris, the world’s main provider of mineral-based specialty options for the business showcased its vary of options derived from pure calcium carbonate, diatomaceous earth, kaolin, mica, perlite and talc.

With its mineral elements, Imerys intends to trip the pattern for cosmetics formulated from pure assets.

A brand new mattifying agent for lipsticks

Among the many new merchandise introduced at in-cosmetics, Imerys highlighted using ImerCare 400D, beforehand launched as an absorption agent, as a mattifying agent for lipsticks and a pure different to artificial silica.

ImerCare 400D demonstrates superior absorption providing a natural mattifying effect in lipsticks as well as good sensorial properties and thermal stability,” stated the corporate in an announcement.

Based mostly on microporous diatomaceous earth, ImerCareR 400D is Cosmos authorized. For this innovation, Imerys’ ImerCare staff acquired the Make-Up Bar Silver Award from the organizers of the in-cosmetics International tradeshow.

A volcanic rock for industrial hand scrubs

Produced from pure volcanic rock, and providing a safe provide chain and microbiology compliance, ImerCare SandyScrub is the most recent addition to Imerys’ ImerCare vary, devoted to the cosmetics and toiletries business. The brand new ingredient gives light exfoliation in hand soaps utilized in industrial environments reminiscent of garages and workshops.

As well as, Imerys showcased its vary of top-performing elements (‘Pioneer-rated’) when it comes to sustainability, transparency and gentleness on the pores and skin:

 ImerCare Matte, a Cosmos-approved white kaolin resolution for attaining a nude matte impact in gels and lotions, liquid foundations and pressed powders. It may be used as a 100% pure different to artificial mattifying brokers reminiscent of nylon and polyethylene powders and polymethyl methacrylate (PMMA).

 ImerCare 6M, an engineered mica multifunctional resolution for offering cohesiveness in addition to transparency and luminosity in pressed powders. ImerCare 6M is ethically sourced from Imerys’ Ploemeur web site in Brittany, France. It’s Cosmos authorized.

 ImerCare Blur, a patented Cosmos-approved calcium carbonate-based product, particularly engineered to confer each a mattifying and tender focus impact in powders and anhydrous merchandise. It may be used as a pure different to artificial elements reminiscent of artificial silica, nylon and PMMA.

 ImerCare P-Scrub, an engineered perlite, derived from pure volcanic rock, designed as an environmentally pleasant different to polymer microbeads utilized in face and physique scrubs.

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