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Innovation: Who are the winners of the MakeUp in NewYork IT Awards 2023?



28 new skincare and make-up merchandise, out of a complete of over 100 purposes, had been nominated for this yr’s MakeUp in NewYork Innovation & Traits (IT) Awards. The 12 jury members met in July to check and assess the short-listed merchandise and choose to the most revolutionary and trend-setting options throughout 4 classes: equipment, formulations, full service and packaging merchandise.

Finest accent IT Award

The IT Award within the “Accessories” class was scooped by Italian producer Pennelli Faro for his or her pocket-sized make-up brush Segno. Designed to be wearable on the wrist, like a bracelet, the precision brush is mounted on a versatile lace that’s obtainable in varied supplies.

In the identical class, the Coup de Coeur du Jury (jury’s favourite) award went to China’s Magnificence Yaurient Cosmetics Equipment for Iron Collection, a line of therapeutic massage instruments with pure jade stones. The three sizes are appropriate for the face, again, shoulders and neck.

ACT Magnificence with their line of Bio-Based mostly Blenders, and HNB Company for his or her black and white Zen Make-up Brush Assortment had been among the many finalists.

Formulation IT Award

French producer MS BeautiLab received the IT Award within the formulation class for Roll & Take away Magnificence Spheres, a spread of translucent make-up eradicating spheres, formulated with over 93% substances from pure origin, with out PEGs, silicone or preservatives. “At skin temperature, the spheres will transform into a soft, fluid oil that will effectively remove all traces of makeup and impurities,” the corporate explains.

Full Service IT Award

Ancorotti Cosmetics received over the jury within the “full sevice product” class, with Multilayer a compact providing a hypnotic ornament combining colour, patterns and ranging reduction results. Based mostly on pure pigments, its multi-layer pressable components comprises moisturizing, emollient and anti-redness brokers.

Packaging IT Award

Finally, South Korea’s Taeyang Renew scooped the award within the packaging class with their Hermetic Slider Mascara: a tube comprises a sealed components and a retractable applicator.

The Ambassador’s Favourite

Along with the winners of the IT Awards, Ewelina Aiossa, ambassador of MakeUp in NewYork 2023 and member of the IT Award jury, has awarded “The Ambassador’s Favorite” prize to her favourite product, chosen and examined from among the many 10 new skincare merchandise entered within the competitors.

The prize went to Coreana Bio for its Lavida Important Restoration BB Cream Pact IRF35, a hybrid antiaging formulation combining UV filters, oils, moisturizers and varied lively substances.

The “MakeUp in” present will return to the West Coast on February 14-15, 2024 on the Los Angeles Conference Heart, then once more in New York on September 18-19, 2024, once more on the Javits Heart.

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