K-Beauty: Three key trends spotted at Cosmobeauty Seoul 2024

At Cosmobeauty Seoul 2024, innovation within the face/skincare sector was dominated by practical magnificence – serums, ampoules, masks – and face cleaning launches, particularly oils and balms. Indie fragrance homes and residential perfume merchandise had been one other main product pattern at this yr’s commerce honest, as had been magnificence tech and gadgets, particularly within the skincare and wellness area.

Performance and cleaning dominate face care launches

Cleansers are a large product class in Okay-beauty face care – Korean drugstores show face cleansers in a separate shelf part somewhat than shelving the merchandise with the respective manufacturers. Unsurprisingly, balm and oil textures – cleaning codecs that had been pioneered by Korean magnificence manufacturers – had been notably seen amongst the brand new launches on the present.

Newcomer mass market model Frankly gives enjoyable and practical face care magnificence and lately launched a Deep Cleaning Oil formulated with exfoliating BHA and LHA and moisturizing jojoba and meadowfoam seed oils. Fellow mass market label Jumiso has simply introduced out a cleaning oil in its Anti-Oxidant Glow face care vary. Due to moisturizing plant oils, vitamin E and niacinamide, the cleaning oil is especially appropriate for boring and drained pores and skin. Tenzero’s new Younger Collagen Cleaning Balm is full of plant extracts together with neem tree, aloe vera, turmeric root and holy basil leaf extract. And skincare model Bohicare, which was launched in 2022, lately launched its Clear & Glow Cleaning Balm for mixture and oily pores and skin.

Along with sheet masks, serums/ampoules and essences are a key half in Korean face care routines and sweetness exhibitors on the present offered a really big selection of recent launches throughout the totally different product classes.

Eleven Huesday’s new Deeply Management Balancing Emulsion is a liquid milk moisturizer formulated with a mildly acidic pH worth, sodium hyaluronate and moisturizing jojoba seed oil to softly stability dry, delicate and barrier-impaired pores and skin varieties. Amongst Rootree’s newest launches is the Liquorice Blemish Calming Serum which incorporates liquorice root extract, centella asiatica extract and fermented substances, whereas mass market model Orjena lately launched Refine Synergy, 4 practical serums formulated with notably excessive percentages of lively substances.

Jeju-based newcomer model Kiwiglow’s latest launch is the Kiwi & Niacinamide serum, which is predicated on 60% domestically produced kiwi fruit extract, whereas rice magnificence model Midha has simply launched a 5-sku vary of serums. Like all Midha merchandise, the brand new serums include the model’s signature rice water and rice extract mixed with basic face care actives resembling niacinamide and hyaluronic acid.

Lalarecipe’s Bakuchinol face care vary was prolonged with a brand new multipurpose stick moisturizer – the Multibalm Stick is formulated with jojoba seed oil and the vary’s signature plant-based bakuchinol extract and can be utilized on dry face and physique areas.

Microbiome magnificence model UIQ’s newest launches embrace the Pore Pad Cooling Pads, an hybrid format of toner pad and sheet masks – the small, round cottonwool pads are saturated in a hydrating and cooling essence to appease irritated or dry pores and skin. And mass market large Banobagi’s large Cosmobeauty Seoul launch was the DX Masks vary: The twin masks packs every embrace a sheet masks and a sleep cream to be utilized afterwards. There are 5 totally different sheet masks variants whereas the sleep cream incorporates melatonin to underscore the night-time suitability of the product.

Indie fragrances

Over the previous 5 years, the Korean perfume market has seen a shift in the direction of home indie labels which enchantment to MZ customers (Millennials and GenZers) specifically. The road-up of those area of interest manufacturers sometimes contains each private and residential fragrances, with a selected emphasis on material/textiles sprays. Fairly a number of of those indies additionally provide wellness-positioned scented hair and physique care as a part of their product ranges.

At Cosmobeauty Seoul 2024, exhibitors included not less than half a dozen home indie perfume manufacturers that had been all launched throughout the final 5 years.

Lime You, for instance, was launched in 2019 and gives seven fragrances in addition to scented candles and reed diffusers. The model’s most up-to-date launches embrace stable perfumes that complement its hottest perfumes.

In 2021, Month-to-month 121 entered the Korean fragrance market with a variety of perfumes, scented candles and reed diffusers. The model’s most up-to-date launches are six material sprays to patch their hottest fragrances. Amongst Month-to-month 121’s latest fragrance launches is Tokyo, a candy floral that has already develop into one of many firm’s bestsellers in Korea.

Arraune launched in December 2023 with a 7-sku vary of perfumes. In January 2024, the perfume ranges was prolonged with 4 physique lotions to match the best-selling fragrances. And Login Forest was additionally launched final yr. This wellness/residence perfume model contains 5 scented sub-ranges which provide quite a lot of merchandise together with perfumes and scented bathtub and physique care.

Magnificence tech

Korea is among the main manufacturing international locations for magnificence tech. Exhibitors at Cosmobeauty Seoul 2024 offered a really big selection of digital magnificence gadgets throughout the hair removing, physique shaping and skincare classes. LED merchandise catering to varied wellness and sweetness wants notably seen amongst the brand new launches.

Home producer CGBIO’s Simple L Hair is an LED scalp care gadget which might be launched in September 2024. This gadget options 84 LED elements that ship 630nm wave-length to stimulate blood circulation and encourage hair development. Simple L Hair is especially lightweight (76 gr), making it preferrred to be used all through the day, and might be fitted into any cap or hat.

There may be additionally an identical, ultra-light LED masks which weighs simply 115 gr. The masks is fitted on the higher a part of the face and gives three various kinds of LED gentle/wave frequencies – yellow LED to promotes blood circulation, prevents hyperpigmentation, pink LED to stimulate pores and skin elasticity and enhance wrinkles and NIR LED to assist pores and skin recuperate from fatigue.

And Korean firm Snow2+ leveraged LED tech in its new pimple patch equipment. This equipment contains magnesium-based micro-needle pimple patches, an anti-bacterial serum and a coin-sized LED gadget that’s utilized on high of the patch and serum to assist the patch work sooner.

The following Cosmobeauty Seoul commerce present will happen from twenty eighth to thirtieth Could 2025.