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Kids Drive Streaming Bump in June 2023 Nielsen TV Platform Rankings – The Hollywood Reporter



Summer time trip for tens of millions of children and youngsters started in June, and with that got here a large leap in display screen time — sufficient, the truth is, to push streaming platforms to their highest share ever in Nielsen’s month-to-month snapshot of TV utilization.

Streaming represented 37.7 p.c of all TV use in June, a excessive since Nielsen started releasing its Month-to-month Gauge stories in 2021. Streamers gained 1.3 share factors in comparison with Might, whereas cable (30.6 p.c of TV utilization) fell by half a degree and broadcast networks (20.8 p.c) slipped by two factors vs. the earlier month. Different TV use — together with video got here console play and bodily media playback — elevated from 9.7 p.c in Might to 10.9 p.c in June.

Nielsen notes that the 2-11 and 12-17 age teams elevated their TV use by 16 p.c and 24 p.c in June, a mirrored image of additional free time supplied by the top of the college yr. Younger TV customers spent greater than 90 p.c of their elevated TV time on streaming — the place titles like Disney+’s Bluey and Netflix’s Cocomelon are perennially standard — and online game console utilization.

Paramount+ made it to 1 p.c of complete TV use in June, turning into the eleventh particular person streaming platform listed within the Gauge rankings. Six others hit month-to-month highs in June: YouTube (8.8 p.c), Netflix (8.2 p.c), Prime Video (3.2 p.c), Disney+ (2 p.c), Tubi (1.4 p.c) and Peacock (1.2 p.c).

Nielsen’s Gauge rankings for June 2023 are beneath.


Streaming: 37.7 p.c of TV use
Cable: 30.6 p.c
Broadcast: 20.8 p.c
Different: 10.9 p.c

Streaming Providers

YouTube: 8.8 p.c of complete TV use
Netflix: 8.2 p.c
Hulu: 3.5 p.c
Prime Video: 3.2 p.c
Disney+: 2 p.c
Max: 1.4 p.c
Tubi: 1.4 p.c
Peacock: 1.2 p.c
Paramount+: 1 p.c
Roku Channel: 1 p.c
Pluto TV: 0.9 p.c
All others: 5.1 p.c

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