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Klorane choses Albéa’s paper-based tube for the repack of their baby cream



French dermo-cosmetic and pharmaceutical group Pierre Fabre Laboratories has labored hand-in-hand with Albéa Tubes to reinvent the brand new packaging of Klorane’s iconic child care product: the natural Moisturising Cream with natural Calendula. For this repack, the model has chosen Albéa Tubes’ paper tube in its brown model. The tube integrates at the very least 50% FSC-certified paper.

Vital plastic discount

The partly carton-based beauty tube offers important plastic discount by changing it with a bio-based, licensed paper-like materials.

Mixed with Albéa Tubes’ EcoFusion Prime, the fusion of head and cap for additional weight discount, this tube reduces by 74% the quantity of virgin plastic used for Klorane’s product, in comparison with its earlier model.

Pierre Fabre and Albéa Tubes additionally say this packaging is technically recyclable within the used beverage carton stream.

This solution is a step forward in our commitment to lowering the carbon footprint of our products”, states Frank Legendre, Packaging, Innovation and Growth Director at Pierre Fabre. “It fully supports both our brand’s philosophy and our CSR strategy to provide our clients with efficient and safe formula combined with eco-designed packaging.

As a new milestone in our long-term partnership, we are proud to support the sustainability goals of Pierre Fabre with this minimum-impact packaging combing two of our latest innovations”, provides Aude Laclaire, CSR Supervisor Albéa Tubes.

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