Lancôme chooses Aptar’s Inune pump for the refillable version of Idôle

For launching the brand new refillable bottle of Idôle Eau de Parfum, Lancôme (L’Oréal Group) has chosen Aptar Magnificence’s Traditional Inune perfume pump, for a brief spray expertise with light actuation.

Manufactured on the Le Neubourg web site in Normandy, France, the Traditional Inune pump includes a POM-free (polyoxymethylene) cartridge, and stands out, in accordance with Aptar, due to a strong and lightweight weight design, that’s “10% lighter than the market average.”

The pump and collar are anodized to attain a metallic end colour-matched in Lancôme’s iconic rose gold hue. The skinny excessive collar completely matches the slender and delicate form of the bottle.

“In addition to its technical qualities, this pump guarantees olfactive neutrality,” highlighted Aptar. Certainly, its design ensures that the formulation isn’t in touch with the metallic of the meting out system.

“This new launch is the result of a close partnership between the L’Oréal and Aptar teams. To meet the challenges of sustainability without compromising on the aesthetics of the Idôle Eau de Parfum bottle, Classic Inune was a perfect match. It is stylish and discreet, and fits in perfectly with the sleek design of the bottle, even in its refillable version. It guarantees an optimal compatibility with the formula, meeting the high expectations of the world’s leading fragrance houses, such as Lancôme,” stated Sophie Magdelaine, World Platform Senior Supervisor Perfume, Aptar Magnificence.