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Luxury: After Kering, Richemont also creates a perfume and beauty division



The Swiss luxurious large, proprietor of the jewelry and watch manufacturers Cartier, Van Cleef & Arpels, Baume & Mercier, Jaeger-LeCoultre, Piaget, Vacheron Constantin, in addition to style and equipment manufacturers Alaïa, Chloé, Delvaux, dunhill , amongst others, has introduced the creation of a division devoted to fragrance and wonder.

The transfer comes on the heels of the same announcement by Kering in February, who appointed ex-Estée Lauder Raffaella Cornaggia as Chief Govt Officer of Kering Beauté, earlier than the acquisition of heritage perfume model Creed in June.

In 2022, Italy’s Dolce & Gabbana introduced the internalisation of its magnificence actions in 2022 via Dolce & Gabbana Magnificence, in addition to a partnership with Intercos for the manufacturing of fragrances and beauty merchandise.

Efficient 1 September 2023, Richemont has appointed ex-Firmenich Boet Brinkgreve as CEO of the brand new division — named Laboratoire de Haute Parfumerie et Beauté. He reviews to Johann Rupert, Chairman of Richemont SA.

Boet will establish and lead our new Laboratoire de Haute Parfumerie et Beauté to enable our six Maisons already involved in fragrance to reach critical mass in this highly competitive field, where scale is crucial. In partnership with the Maisons, and while respecting their unique high-end positioning, the platform will leverage resources across our Maisons to help develop the most refined creations and promising licenses,” stated Johann Rupert in a press release.

Mr Brinkgreve’s thirty-year profession has been primarily within the chemical compounds, fragrances and flavour industries spanning the US, China and Europe. He joins Richemont from dsm-firmenich the place he held a lot of senior govt positions from 2007 until 2023, his newest function being President of Elements division & Group Procurement and a member of the dsm-firmenich’s Govt Committee. Previous to that, he labored for DuPont in enterprise growth roles from 2003 until 2007, and beforehand as an entrepreneur based a number of start-ups. A Dutch-born Swiss nationwide, Boet Brinkgreve graduated from the College of Eindhoven/HTS Den Bosch, Netherlands, in Mechanical Engineering (1993) and holds a Masters’ diploma in Enterprise Administration from Insead, France (2012).

Following this announcement, the Interparfums inventory had tough time on the Paris inventory change, with involved from traders a few potential finish of the licenses granted by the Swiss group to its French accomplice in perfumes. The Montblanc and Van Cleef & Arpels licenses represented 29% of Interparfums’ 2022 gross sales. In February 2022, nevertheless, Interparfums introduced the renewal of its license with Montblanc till 2030.

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