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Oriflame chooses Albéa’s (Re)flex recyclable tubes for its Duologi range

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Swedish model Oriflame depends on Albéa’s (Re)flex 2 expertise for 2 merchandise of its new hair care model Duologi. The Duologi Wealthy Creme Conditioner and Duologi Gentle Creme Conditioner each characteristic a Reflex 2 tube, an aluminium-free, plastic barrier laminate (PBL), mixed with a low-profile cap.

Albéa’s (Re)flex 2 expertise is RecyClass authorised and totally suitable with the European inflexible high-density polyethylene (HDPE) recycling stream.

Developing more sustainable, responsible and innovative packaging, as well as formulation, is our core value and focus area,” explains Asimina Lulja, Packaging Technologist at Oriflame. “The Duologi range has been designed in alignment with our sustainability goals. The combination of a (Re)flex 2 tube with a low-profile cap provides a reduced carbon footprint while contributing to the circularity of plastics as both components can be recycled.

For the cap, the model opted for a PP Slight Cap, one of many lightest in the marketplace.

We are honoured to support Oriflame Cosmetics deliver on their sustainable development commitment with this eco-designed solution,” says Aude Laclaire, Sustainability Director at Albéa Tubes.

This long-term partnership is key to drive the ambitious sustainability targets of both our companies in accordance with the upcoming packaging regulations, and more largely to support the plastic industry transformation towards lower carbon solutions,” she provides.

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