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Schwan Cosmetics launches BFF hybrid brow liner with highly natural formulas



Schwan Cosmetics new hybrid formulation incorporates a minimum of 91% Pure Origin Content material (NOC) in addition to skincare elements enriched with nourishing nutritional vitamins E and C.

Designed to supply a gentle and gliding software, the Forehead Buddies Perpetually (BFF) forehead liner is “easy to blend and correct”. Based on Schwan Cosmetics, it permits customers to effortlessly obtain flawless, natural-looking brows. Its waterproof and sweat-proof clear and vegan formulation guarantees long-lasting outcomes all through the day.

The mechanical pencil design offers an easy-to-use, precise application, while the formula combines natural oils, pure pigments, and powder fillers for easy blending and a buildable brow finish. A selection of structuring waxes and smart fillers ensure precise strokes,” stated Schwan Cosmetics.

Customized colors on demand

BFF was premiered on the newest version of MakeUp in Paris, final June, with six commonplace shades at present accessible to cowl all the forehead spectrum and cater to completely different preferences, together with a common brown shade that accommodates all tones. Nonetheless, Schwan Cosmetics will develop any particular customized colors upon request.

Impressed by the Y2K aesthetic, the packaging design combines vibrant colors, shiny supplies, and pearlescent shades for a playful and nostalgic vibe. In fact, all of the packaging decorations will be customised to completely match with the model’s id.

Panel take a look at

In a panel take a look at performed previous to the launch, 100% of members have been glad with the product properties of BFF, and 97% confirmed that it supplied long-lasting forehead outcomes. [1]

BFF addresses the growing consumer demand for clean beauty products,” stated Elza Davida, Product Supervisor Forehead at Schwan Cosmetics. “We noticed the limited availability of mechanical brow liners with high Natural Origin Content (NOC) that meet these criteria. With BFF, we wanted to fill this gap by offering a sustainable, high-performance brow liner with a focus on clean ingredients. This is another step forward in our liner leader-ship journey as we refuse to compromise on performance.

At MakeUp in Paris, Schwan Cosmetics additionally offered an upgraded model of their make-up pencils produced from Sulapac’s sustainable and biodegradable biomaterials.

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