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The Body Shop opens new store concept at Yorkdale Shopping Centre, in Toronto



The Physique Store Canada has opened the doorways to its latest flagship location at Yorkdale Buying Centre in Toronto. Not like conventional shops, The Physique Store’s new Changemaker’s Workshop is designed to provide clients an immersive, sensorial product expertise, in addition to empower Canadians to channel their inside activist – inviting them to take part in social and environmental causes which might be essential to them and their neighborhood. So far, these new idea shops are welcoming larger site visitors and gross sales in comparison with conventional shops.

Our new Workshop locations are proving to be something very special,” mentioned Hilary Lloyd, VP of Model & Company Social Duty, The Physique Store North America. “If activism is the soul of our brand, our retail locations are the heart. This is why we put so much effort into our Chagemaker’s Workshop stores. Our goal was to create a physical space that people truly want to be a part of. Whether learning about our incredible products and testing them through our sink experiences, or engaging in Changemaking through our Act station, a space dedicated to petition signing and advocacy, the Workshop retail experience is different, and people are noticing.

That is The Physique Store’s sixth Changemaker’s Workshop location in Canada. Different areas are in Vancouver, Oshawa, Calgary, Burnaby, and Edmonton. There are 5 extra shops set to open this 12 months.

A key characteristic for every Canadian Workshop retailer is that they mirror the native communities they serve and every retailer is exclusive with a wide range of native artists designing in-store murals, installations and/or sculptures.

Within the Yorkdale location, The Physique Store presents a customized piece of textile artwork by multidisciplinary Toronto-based artist, Laura Moore. The piece, a home made reminiscence quilt, was impressed by the model’s 40+ years of activism work in Canada, made with The Physique Store supplies sourced throughout the model’s Canadian worker collective in addition to from the earlier Yorkdale retailer. The Physique Store has an extended historical past of utilizing textiles as instruments for change, upcycled tote baggage, aprons, t-shirts, scarves – all designed to speak our Canadian activism efforts over time. With the textiles stitched collectively to form a map of Toronto, the quilt represents the ability of neighborhood, and The Physique Store’s lengthy historical past of changemaking in Canada.

Key options on the workshop shops embrace:

 A central sink space the place clients can odor, lather and take a look at The Physique Store’s best-loved merchandise.

- A gifting station for individuals to personalize items with ribbons and recyclable paper.

- A devoted ACT space that provides clients the prospect to find out about and interact with points that influence their communities.

- A refill station the place clients can take The Physique Store’s 300ml aluminum bottle and fill it up with any 12 of the model’s best-loved bathe gels, shampoos, conditioners and hand washes.

- Sustainable counter tops which might be created from recycled plastic destined for landfill.

- A variety of upcycled and reclaimed supplies reminiscent of reclaimed wooden and part-recycled plastic storage crates.

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