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TikTok becomes the world’s most popular social network



TikTok is the social community the place customers spend probably the most time, based on the most recent “Digital 2023 April Global Statshot Report,” printed by Meltwater and We Are Social in April 2023.

It could not come as a shock to many; and the info collected by presents a transparent image: customers spent a mean of 31 hours and 32 minutes monthly within the fourth quarter of 2022 (between October and December 2022) on the Android app of TikTok.

Regardless of being comparatively younger, TikTok has succeeded in overtaking YouTube, which beforehand got here in first place with 23 hours and 4 minutes monthly in Q2 2022. Now, the streaming video platform is in second place with a mean of 27 hours and 19 minutes monthly.

Whereas the common time spent additionally elevated for YouTube, the report’s outcomes present that customers of the social community belonging to Chinese language large ByteDance noticed their common time spent on the app enhance extra rapidly in comparison with the earlier quarter. Particularly customers spent a mean of twenty-two hours and 9 minutes monthly on TikTok’s Android app in Q2 2022.

As for Messenger, the Meta group’s messaging service takes final place with Snapchat, with a mean time of three hours and 17 minutes spent on the app monthly by Android customers. The Meta group’s Fb social media platform stays a key draw for customers, coming in third place with a mean of 18 hours and 17 minutes of time spent on the app monthly, adopted by WhatsApp with 16 hours and 50 minutes and Instagram with 12 hours and half-hour.

Regardless of TikTok’s vital advances, YouTube nonetheless stays forward of the Chinese language platform when it comes to use each day by Android customers. YouTube ranks second with 63.2% utilization behind WhatsApp, first within the rating at 82.6%. On the subject of use each day, YouTube is adopted by Fb, then Line after which TikTok, fifth within the high at 60.5%.

Nevertheless, the report additionally factors out that total, web customers are spending much less and fewer time on the web, even on social media.

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