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Tubing mascaras: “The eye makeup trend brands must meet,” says IL Cosmetics

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This innovation is capturing the attention of makeup enthusiasts and influencers alike on platforms such as TikTok and Instagram, thanks to its unparalleled performance and convenience,” explains Juanita Parra, Advertising Supervisor Make Up at IL Cosmetics.

Tubing mascaras have turn into a serious pattern in magnificence, thanks their long-lasting put on and easy elimination. They’re the epitome of a beauty product designed for the fashionable, fast-paced way of life. Not like conventional mascaras, tubing mascaras kind tiny tubes round every lash, offering smudge-proof, flake-free put on that lasts all day. Their elimination course of is equally spectacular: lukewarm water is the one stuff shoppers want, no make-up remover is required.

When innovation meets life

As we speak’s shoppers demand merchandise that may sustain with their busy schedules, and tubing mascaras ship simply that. They provide superior resistance to sweat and light-weight rain, making them excellent for any state of affairs, from a vigorous exercise to a busy day on the workplace. The elimination course of additionally creates a “wow” impact that’s excellent for social media, as customers can simply display the simplicity and effectiveness of the product.

On the coronary heart of those so distinctive mascaras is a formulation expertise that features waxes and particular polymers. The components coats every lash, making a long-lasting movie that stretches lashes to their most size and quantity. All through the day, this movie stays unchanged, offering steady put on with out smudging or flaking. When it’s time to take away the mascara, the movie swells upon contact with heat water and slides off effortlessly, leaving lashes clear and free from residue.

A brand new technology of fresh formulation

Nevertheless, IL Cosmetics warns towards some confusion which can be frequent out there concerning the properties of tubing mascaras. “Unlike waterproof mascaras, tubing mascaras are not designed to withstand complete submersion in water, such as swimming or sauna sessions. It’s crucial for brands to provide clear and accurate information to avoid misleading consumers. IL Cosmetics is committed to transparency and reliability in their product claims,” highlights Christophe Delas, Director of Make Up improvement and technique.

As a number one professional in mascara, IL Cosmetics produces and develops thousands and thousands of mascara models yearly, together with a variety of able to market modern tubing mascara formulations.

This new technology of tubing mascaras are PEG- free and don’t comprise styrene derivatives and a few of them comprise over 80% pure elements. These formulations are “Clean at Sephora”, “Clean at Ulta” and Credo, and vegan compliant, aligning with the rising demand for cleaner, extra pure magnificence merchandise.

With this new offering, IL Cosmetics is not only setting a new standard in mascara performance but also championing a more natural approach to beauty. Our tubing mascaras provide the perfect blend of long lasting, ease of use, and gentle formulation, making them an ideal choice for today’s conscious consumer. IL Cosmetics remains at the forefront, innovating with products that meet and exceed the expectations of modern beauty enthusiasts,” concludes Juanita Parra.

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