Magnificence subscription service IPSY has introduced the appointment of Francine Li as its new Chief Advertising and marketing Officer (CMO). In her new function reporting to CEO Scott Gilbertson, Li will lead advertising and marketing, communications and oversee efforts to reinvigorate the IPSY model to interact the present neighborhood and attain the following era of magnificence followers. She may even work with IPSY to proceed to advance impression efforts on the firm.
“Francine is a visionary talent. Her impressive success building resonant brands with next-generation customers will be invaluable to the growth trajectory and market leadership of IPSY,” stated Chief Govt Officer Scott Gilbertson. “As a brand and customer led company, this is a critical role. We are confident that Francine’s leadership will elevate and extend IPSY’s indelible commitment to serving the needs of our members.“
Li most just lately served as World Head of Advertising and marketing at Riot Video games the place she oversaw culture-shaping video games together with League of Legends and Valorant. Throughout her tenure, the corporate was named one in all Quick Firm’s Most Modern Manufacturers. Equally, she led World Model Technique at Netflix, throughout a interval of hyper progress. Beforehand, at preeminent artistic businesses, she led artistic campaigns for iconic manufacturers together with Procter & Gamble, ESPN, and Budweiser. Li has been acknowledged as a 2023 Forbes Entrepreneurial CMO and has received over 50 world awards together with Cannes Lions, Clios, One Present Pencils, Effies and an Emmy. Moreover, she has held the esteemed function of Jury President for each the Cannes Lions and the One Present.
“I am thrilled to be joining the IPSY team! It is a pivotal and exciting moment for the company as we embark on our next stage of growth. I look forward to applying my passions for creativity and innovation to a brand that epitomizes empowerment and self-expression. As someone who grew up not seeing myself represented in the beauty industry, IPSY’s mission of redefining beauty in a way that celebrates diversity and authenticity deeply resonates with me,” shared Francine Li.
Dwelling to sample-size magnificence subscription Glam Bag, full-size magnificence subscription BoxyCharm, celeb-curated assortment Icon Field, and clear, sustainable private care subscription Refreshments, IPSY boasts an avid magnificence neighborhood of 20 million followers and 200 million product critiques.
